The logo for Zero-G

•Zero-G: the first company to conduct commercial space excursions and vacations for the public
•The company’s mission: make space available to everybody
•Targeted audience:
–Age: 30 – 40 years
–Moneyed
–Adventurous
•The pioneer of a new breakthrough in weightless flights
•The premier space entertainment and tourism company offering special and unique services that enable the public to experience the excitement of space
•New era, new vision, new adventure

I create the poster above to showing our ideas and the design themes. What we trying to do is: Changing the ways of thinking of moving into space. Why? A lot of people have money and want to fly to space. Most of small boys and girls dream that they can fly into sky. The pioneers of moving into space are considering as hero. People often think that just for the super human only. But we see little further about the future. When the people in the earth are too crowded, where they have to go ?. Surely they must find somewhere else in space to live. Now, it is just the sunrise age of explore and moving into space. But in the future, there is age of exploring the space. From those small thinking, we decide to choose image of customer as a part of company logo and company service business. We try to create the difference view of people that: “moving in to space is not dangerous and impossible things that people though” ,“Let’s do it, Don’t be scary! You can do it all” It likes the first time people trying to drive bicycle. It is high technique and difficulty at the present. But in future, it will easy as driving a car to a park or taking bus to school. Beside, we also want to introduce the product of company as taking people into space to customers. Nasa of America, Russia or others government companies can launch shuttle into space for science missions. But only Zero-G taking care of sending people (not cargo or machines) into space. In future, if Zero-G becomes famous and control the market of moving passengers into space. Surely, we want every people can easy to understand and recognize the company mission and company image from the logo. “Looking Zero-G to think of transporting people into space “. Even kids can say:” I want to fly to space mom! “. When they looks at logo.
For all that reason we choose the theme of logo design as : entertainment , safety , adventure .

We know that , It is little bit difference as the theme of company now as type of high-tech leading company.

But why don’t we put the chance to do something difference than normal.